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Our Pet Food Ingredients

Here's a rundown on all the natural ingredients that go into making our British hypoallergenic pet food - no technical jargon here, just plain English letting you know what your pet's eating.

Lamb / Dried Lamb

Protein is arguably the most important ingredient of your dog's or cat's diet and Lamb is an easily digested protein source, great for dogs that suffer from food intolerance. It's rich in vitamins and minerals, including zinc, which helps with overall skin condition.

Turkey / Dried Turkey

Turkey is a delicious and highly digestible protein rich vitamins and minerals, especially vitamin B (including B1, B2, B3, B5, B6, B12). Like lamb, turkey contains zinc, which helps maintain your pets skin condition.

Pork / Dried Pork

Pork is another highly digestible protein with a high vitamin content and is a good source of vitamins B1, B2, B6, B12 and Iron which help digestion, energy production and the making of red blood cells.

Salmon / Dried Salmon

Salmon is a great source of highly digestible hypoallergenic animal protein and Omega 3 that promotes good health and energy.


Another great protein source, trout is low in saturated fats and high in Omega-3 essential fatty acids for maintaining joint condition and mobility.

White Fish

White fish is perfect for dogs that need to lose weight as well as being rich in omega 3 fatty acids to promote a healthy skin and coat.


A protein-rich food source, chicken contains Glucosamine (promotes healthy cartilage in joints) making it the perfect food for dogs and cats..

Sweet Potato

Sweet potatoes are packed with calcium, potassium and vitamins A and C. They are also a good source of dietary fiber and other vitamins including vitamins B1, B2 and B6, manganese, copper, potassium, phosphorus. This makes sweet potatoes an excellent alternation to grains, perfect for pets that are grain intolerant.


Rice helps maintain a healthy digestive tract and is great for older dogs or those with sensitive tummies.


Beside helping to maintain a healthy digestive system, oats also combats high cholesterol.

Beet Pulp

Being a good source of fibre, beet pulp helps maintain a healthy digestive system and is important in dog and cat diets

Potato, Potato Starch & Potato Protein

Potatoes are a good source of carbohydrates while also providing potassium, magnesium and vitamin C. A perfect alternative for dogs with any grain allergies.


Packed with vitamins and minerals, dried eggs are also a high quality protein source.

Sunflower Oil

Low in saturated fat, sunflower oil contains essential fatty acids that help to maintain a healthy skin and coat.